Skip Nav

10 Great Marketing Dissertation Topics On Consumer Behavior

Writing Tips

❶A 7 page essay examining environmental marketing.

Useful Resources

Navigate Guide
Consumer Behavior
20 Great Topics: Consumer Behavior Dissertation Ideas

It then briefly examines the role of HR employees at the Boston Bank. A 15 page analysis of FedEx that includes an overview of the company and its operations and the challenges it faces in a very competitive market. One of the issues the company must deal with repeatedly is the attempt of unions to infiltrate the company.

FedEx has won numerous awards for its human resources programs and it is these very programs that keep the unions out. Recommendations are offered for the issues facing FedEx at this time. The paper compares business results, stock valuation, management effectiveness as expressed in terms of return on equity and return on investment, debt ratios and profitability. A 5 page paper that considers the use of the Internet as a means of marketing for chain restaurants.

The writer demonstrates that the Internet provides exposure to specific demographic groups not readily available in other marketing formats. Marketing Music On The Internet: A 10 page essay on the past, present and future of music marketing. The discussion of the future of music marketing focuses primarily on various forms of Internet marketing. A 6 page paper discussing the potential of online music sales in conjunction with the recordable CD-roms that are now available for consumer use.

Combining the recordable CD-rom, high-speed modems and secure Internet transactions could prove to the saving grace of the changing music industry. Entrepreneurial Use Of The Internet: The bottom line is that there is incredible potential for success on the Internet, but businesses must make it easier for consumers to find them and conduct business with them.

The successes of Dell and Netscape can be used as readily available "how to" manuals: A 6 page research paper analyzing Netscape Communications. After presenting a brief history and financial data about Netscape, the writer discusses their recent problems and makes recommendations for the company.

World Wide Websites and Small Businesses: This 5 page report examines the opportunities available to small business through maintaining a website and marketing via the Internet. A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources. Salesmanship On The Internet: A 10 page essay discussing using the Internet as a sales tool. Electronic selling is very different than other kinds of media and the business person needs to consider numerous issues, such as the type of consumer that uses the Internet to make purchases.

Many different aspects are discussed, including sales strategies, populations of consumers, tips for getting started, types of Internet resources one can use and more. This 11 page paper discusses the changing practices in sales and how salespeople are now approaching prospects and clients. The hard-sell is gone; today, there is a focus on relationships. Still, there are some techniques that successful salespeople use.

These specific techniques are discussed. A 10 page paper discussing the key components of a successful software launch. What are the problems facing developers? How can they be resolved? Bibliography lists ten sources. This 10 page research paper investigates the use of IT in small businesses.

Topics include how small businesses are using information technologies, the percentage using IT, the issues and obstacles, the advantages, research and development grant opportunities and the outlook for the future. A 7 page essay examining environmental marketing.

The purpose is not to produce as much as possible, or even to make as much money as possible. Levitt contends that if a business Keeps the customer; the profits will follow. This 10 page report discusses the issues surrounding marketing research and a proposal for the appropriate market research as associated with a home office work chair designed, produced and marketed by the fictitious company "HomeWorkInk" for the female home office owner.

A 9 page marketing campaign designed for the cooperative Almagated United Growers Company. Information on trends, competition, demographics, target marketing, objectives, and more-- are broken down into a set of formal stages. An excellent reference for anyone studying marketing. Bibliography lists 9 supporting sources. A 16 page marketing plan for a fictitious product: Product, pricing, promotion strategy, etc; are all presented as is a brief overview of how success will be continually measured and maintained.

Bibliography lists 13 sources. A 10 page paper presenting a marketing plan for a startup online brokerage services firm. The online discount broker is the current news of stock trading.

This marketing plan presents a current view of the industry and determines ways that DirectInvest can outlast the competition. The writer discusses the existing market, niche, and very basic procedures.

Specific examples are provided. A short overview of plans for a computer company to augment its sales volume of laptop computers. Using basic marketing techniques, the strategy described seeks to better define the company's target niche and develop a plan to reach it. First page is a sample excerpt from the "Minutes" of a previous executive board meeting in accordance with "Robert's Rules".

Paper concludes with a brief outlook for the future. A 6 page paper on recruiting student volunteers to work with homeless children at a homeless shelter. The writer describes the methods proposed to recruit volunteers along with unique innovations to motivate students. Techniques for assessment of the program are described. A 5 pager on recruiting women from an inner-city homeless shelter to attend S.

The writer describes the methods proposed to recruit them as well as how to evaluate whether or not these are successful. A 12 page marketing plan. Lush Ice Cream and Sorbets is a startup company that is far from just another ice cream manufacturer.

Lush offers a few standard ice cream flavors i. All are non-alcoholic, and all are packaged in reusable thermal mugs that carry advertising at least of Lush and specific resorts, but is open to other local businesses as well, such as higher-end restaurants serving the tourist trade. There is a growing demand for superpremium ice creams as well as the more health-conscious lower fat products of frozen yogurts and sorbets.

The company operates its marketing function fully in-house and on a notoriously low budget. The Parrot Place Marketing Plan: A 12 page marketing plan for the sale of species of large parrots, domestically bred and home-, rather than store-, raised.

Sales of the larger tropical parrots has now surpassed that of cats to make these birds the number two selling pet class in the United States today, but corruption is rampant in the industry. Smuggling of exotic wildlife is second only to the smuggling of illicit drugs in estimated "street value," and it has the effect of decimating wild populations of these amazing creatures, some of which are listed as endangered worldwide.

The Parrot Place offers accountability and guarantee of domestic breeding, supplying the growing market while at the same time protecting wild populations. Bibliography lists seven references. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen.

The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year problem as an opportunity to aid their entry into that market.

Even with the increased costs of printing and postage, catalogs sales still are big business, and the growth of the Internet promises only further increases. One area in which direct marketing of products has not entirely taken off is that of educational supplies and products.

Educational software sales are strong through direct marketing, but supplies themselves are still more the domain of physical retail outlets. A 12 page paper. Called a scam by some and the "future of marketing" by others, m ulti l evel m arketing MLM most likely lies somewhere in between. Of course, there are MLM scams that are nothing more than thinly disguised pyramid schemes, but there are also many reputable MLM companies, such as Mary Kay Cosmetics.

Conceiving of a world in which MLM supplants traditional retail efforts is difficult, but MLM remains an alternative channel of distribution to meet the needs of the consumer. MLM appears to be a permanent alternative, but not one that will overtake the corner grocery. Petra Nelson is one of the up and coming business owners who appreciates the contribution of everyone on her staff, from the highest paid manager to the college student who works part-time for minimum wage.

She is of the mindset that all input is worthy of consideration -- no matter if the content is positive or negative -- in order for her upscale clothing store to become and remain successful. In an attempt to prove her point, she is implementing a complete reversal of what has come to be known in the industry as the organizational pyramid: Rather than follow the standard method of the pyramid, she has decided to begin a new trend by turning it upside-down.

The writer discusses the concepts of an upside-down organizational pyramid. A 10 page research paper that explores the effects of warfare on trading between and among countries, both those actively involved in the war and those who do business with one or more of the countries at war. Specific examples are given. Independent Garden Center Marketing: A retailer says, " if the chains are steamships plowing through the ocean, then we have to be the cigarette boats zipping around and through them and changing direction on a dime.

That must be our advantage when going up against the tremendous cash and resources of the biggies. The independent garden center certainly faces challenges when a giant discounter shares their market, but the independent has advantages that the corporate giant does not.

This paper presents a few of those advantages. A 10 page research paper examining how databases are having a revolutionary effect on how products and services are advertised. The writer explores their positive uses as well as problems that are being encountered. This 30 page research paper investigates the differences between pyramid schemes and multilevel marketing operations with examples of each. The paper is based on a problem solving activity for a company that intends to sell electricity through an MLM program but the company's failure to do certain steps left them open to be charged with operating a pyramid scheme.

The writer offers an alternative plan for the company. Introduction, statement of the problem, literature review, including MLM on the Web, evaluation of the plan, recommendations and conclusions.

Two illustrations are provided. Bibliography lists 25 sources. This 15 page research paper investigates successful strategies for service businesses to use to market their services.

Techniques that have proven to be successful are discussed and explained. Internet Access Service Providers are offered as illustrations of how service industries can be effectively marketed. American Online is emphasized because of the errors they made as well as because they hold the lion's share of the market. Bibliography lists 14 sources. This 12 page research paper discusses the differences between the relationship and transactional approaches to marketing.

Specific examples of companies using each are included. Also included are examples of how companies have tried to buy customer loyalty - unsuccessfully. Which approach will be required for future competitiveness is discussed. It is believed that they are exaggerated, misleading, and very often constitute examples of "foul play" in marketing.

Certainly there have been problems over the years, but Neiman Marcus has successfully remained small and merger-free. Retail Clothing Store Layout: A 3 page assessment of in-store retail marketing technique at Edison Bros. Incorporated's "Oaktree" clothing chain in malls across the U. Window display, merchandise arrangement, style, etc; are some of the key topic examined based on the writer's observations. This 14 page report discusses issues of concern in the athletic footwear industry with a particular focus on the challenges and changing aspects of management that have made an impact on the industry.

The past 20 to 30 years have seen numerous significant changes in the athletic footwear business. As lifestyles have become more informal and more active, athletic shoes have become far more acceptable in numerous social situations that, at one time, would have required far more "proper" footwear. A sample 5 page S. The entrepreneurs in this case will commit to heavy fixed costs with a break-even point highly dependent upon the attraction of significant clientele.

A thorough discussion of the home shopping network, QVC and others. Surveys and their Reliability: A 9 page paper examining the reliability of surveys.

The writer describes different types of popular surveys, gives examples, and attempts to determine how accurate they may or may not be. Bibliography cites 7 sources. Distributive Negotiations and Automobile Sales: A 5 page paper that provides an overview of the processes involved in distributive negotiations and applies them to automobile sales. This paper also demonstrates the most effective avenue for success in car sales negotiations. A 7 page paper on starting a PI business.

The Health Club Industry: A 10 page paper leading with an analysis of the health club industry and ending with excerpts of a sample business plan for a health club located in a city of , with a high-percentage population of professional and white-collar workers. New clients admitting their presence is only in response to an effort to "look better" of course are accepted, but most responsible health clubs attempt to steer them more toward the benefits of improved health.

Bibliography lists seven sources. A 12 page research paper on some of the basics, and importance of, market research in the field of sports marketing. The paper looks at some of the marketing activities of 1 auto racing, now the country s second most popular sport surprise! A baseball analyst wrote in that the national organizations were damaging the future of the national pastime by following only the immediate dollar without working for the good of the game, and his predictions seem to have been realized.

Factors Influencing Consumer Decisions: A 15 page paper examining consumer choices and marketing targets in 3 areas: Advertising methods and rationale, and customer satisfaction are discussed.

Marketing Cigarettes To Adults: An 8 page paper discussing a plan for marketing cigarettes to adults currently smoking. The target market is young 20s adults of lower-middle income with a high school education and perhaps some college. Because of ethics issues of marketing tobacco to minorities and because of demographic data indicating that Caucasians exhibit the highest smoking rates, these cigarettes will be marketed only to Caucasian consumers, and primarily to men.

Being made of totally domestically-grown tobacco will result in the final product carrying a slightly higher price than its competitors, but it will be marketed on the basis of its higher quality resulting from the same reason. Marketing Plan for Affordable Housing: A 10 page marketing plan for concentrated home building. Materials and labor costs are higher than ever before, but there is a real need for affordable housing that serves that middle ground between public low-income housing and the soaring transitionals going up on postage-stamp sized lots in developments across the nation.

A niche has opened to the builder committed to quality and to holding down costs where ever possible, as many would-be home buyers find most new housing beyond their reach. Building in accordance with the standards of government-backed lenders assures acceptance by nearly every mortgage broker, many of which are seeking additional funding opportunities themselves as the wave of refinancing and upper-end new home purchases slows.

Marketing Used in the Presidential Campaign: A 6 page paper exploring the marketing maneuvers of the presidential campaign. Stresses that it is marketing that determines our political leaders and gives numerous examples of the marketing strategies used by Bill Clinton, George Bush, and Ross Perot.

A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: This 8 page paper explores purchasing policies and practices.

Specific and brief mention is made to food and beverages for hotels and restaurants, however, the policies are generic. Industrial Marketing in the s: An 18 page research paper that examines how marketing has changed during the s. An endless and diverse field of research and applications, consumer behavior considers such areas as buying decision-making, internal influences, and external influences on the consumer. An understanding of consumer behavior can lead to improved marketing strategies on the part of firms and organizations, and can also lead to improved public policy.

In marketing, consumer behavior is the study of the acquisition, consumption, use, and disposal of products, services, experiences, or ideas, by consumers.

When considered in greater depth, consumer behavior can be defined as the study of how and when individuals, groups and organizations select, purchase, use and dispose of products, services, experiences or ideas to satisfy their needs. It also involves the study of why consumption decisions are made. In addition, consumer behavior looks at the impacts that the processes of selection, purchasing, use, and disposal have on consumers and on society.

Consumer behavior studies the characteristics of individual consumers, by looking at variables such as demographics, psychographics and behavior, in an attempt to understand the consumer and his or her world. Demographics include factors such as race, age, income, mobility travel time to work or number of vehicles available , educational attainment, home ownership, employment status and location.

Psychographics are attributes related to personality, values, attitudes, interests, or lifestyles. Behavioral variables include usage rate and loyalty.

Consumer behavior also tries to assess influences on the consumer from groups such as family, friends, reference groups and society in general Perner, Consumer behavior is a subcategory of marketing that blends elements from economics, psychology, sociology, social psychology, anthropology and other sciences, such as physiological psychology, biochemistry, and genetics. Psychology — the study of individual behavior — was one of the earliest and most extensively used fields from which concepts have been borrowed.

It has been said that the basic nature of consumer behavior is diversity: Although early related research can be traced back much further, the attempt to theorize consumer behavior began in , first looking at the type of behavioral processes consumers typically used in adopting new products; then addressing consumer problem-solving, buyer behavior, and buyer decision processes.

Subsequent research has looked into information processing of consumer choice, and the experiential consumer. Since the early s, research has been conducted in areas as wide and varied as deviant behavior, consumer perception, planned behavior, intention-behavior discrepancy, environmentally responsible behavior, consumer judgment, attitudes, dependence, international and cross-cultural consumer behavior, impulsive buying, personality-behavior relationships, the role of imagery, and social and political marketing issues.

Behavior occurs either for an individual on his or her own; for an individual in the context of a group where others in the group influence how a person behaves ; or for an organization where people on the job make decisions as to which products the firm should use. The study of consumer behavior attempts to understand the buyer decision making process for individuals, groups and organizations.

Consumer decision making comes about as an attempt to solve consumer problems, both major and minor. A consumer buying decision process can have up to six stages.

Actual purchasing is only one stage of the process, and not all decision processes may lead to a purchase. The number of stages involved in a particular decision will depend on the degree of complexity of that decision.

Main Topics

Privacy Policy

Jun 21,  · 20 Great Topics: Consumer Behavior Dissertation Ideas shopping. Why do people shop online? What are the types of online customers? and shopping. How important is shopping to women? Is shopping only a .

Privacy FAQs

If you want to know how to choose a fresh topic for your dissertation on consumer behavior, be sure to read the following tutorial that may be useful.

About Our Ads

Papers On Marketing & Consumer Behavior Topics: Impulse Despite all the market research and consumer behavior research of recent times, perhaps the best route to increasing customer satisfaction is that paved by small merchants of a less sophisticated era, when there was no discussion of "company policy" when a customer was . The topic of consumer behavior is a broad one that has a multitude of categories; it goes beyond the simple motivations of why or why not people purchase goods. For this reason, it makes for a great research topic, as there are many angles to explore, and it lends itself well to various essay.

Cookie Info

The findings of this research also provide journal editors and reviewers with a wider (global, in a sense) perspective regarding the publication trends and themes on consumer behavior research topics, methods, and statistical analysis. The study of consumer behavior involves elements of economics, the social sciences, and the physical sciences. An endless and diverse field of research and applications, consumer behavior.