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Brand equity

Brand awareness and perception assessments

❶Full brand equity research studies often begin with Brand Base research followed by Brand Qualitative research and targeted quantitative Brand Equity Screening Survey studies. A brand is said to be positioned effectively when its appealing characteristics have been implanted in the minds of consumers, so much so that the brand is differentiated from other offerings in the market.

Brand attributes and associations

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Brand Research | Brand Equity

Associations are found in how customers think and feel about a product and their personal viewpoints about the product class. Some examples of associations are security and safety; trust and confidence; dependability and freedom; and power and control.

What is the relationship between brand equity research and brand positioning? A brand is said to be positioned effectively when its appealing characteristics have been implanted in the minds of consumers, so much so that the brand is differentiated from other offerings in the market. Gauging your brand equity through research can and should be used to inform effective positioning. Brand Equity Research Brand is an intangible, conditional asset associated with a product or service.

Brand awareness and perception assessments are designed to answer the following questions: What is the awareness of our brand? What are the perceptions of our brand? Case Study June, Los Angeles , California. Radius Global Market Research. New York , New York. Great Falls , Virginia. Deerfield Beach , Florida. Durham , North Carolina. Albuquerque , New Mexico. Applied Marketing Research, Inc. Overland Park , Kansas. Article January, Source: Press Release January, Case Study August, White Paper June, Create your own private vendor shortlist for easy retrieval.

Deliver and manage your RFPs. Add vendor ratings and notes to make future informed decisions. Register your free account. Refine by Metro Areas. Refine by Industry Affiliation. If there are problems with your brand, it will directly impact all facets of your organization, all the way down the line. Products Begging for Market Research 1. Products Begging for Market Research 2.

When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and […]. They liked the display better? They like the brand better? Or perhaps they have a coupon for it. Whatever the reason may be, the analyst can prompt […].

One of these trendy marketing practices is called crowdsourcing. Crowdsourcing is the act of […]. If community colleges want to re-brand and re-position themselves, the first step is to use a combination of qualitative and quantitative research to figure out their current brand equity and to test new approaches. Your email address will not be published. This site uses Akismet to reduce spam.

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Brand awareness is the first step in creating brand equity. Awareness equates to online traffic and having prospective buyers show up at your stores. Building a brand is a process: What begins with brand awareness becomes brand associations and, if those associations are consistently positive, brand .

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Notably, measuring brand equity may be only a single piece of a more comprehensive brand research program. Likewise, an organization’s brand research program may be only a single facet of the larger research and insights program.

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White paper examining Brand Equity Research, and in particular using Net Value Score as a metric for measuring a company's success. Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

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Brand Equity Research Methods. Brand equity market research methodology is straight-forward and our portfolio of marketing research tools and methods provide the needed range of measurements. As for any study, a brand equity study research methodology is driven by management and research objectives. While. Brand equity market research falls into one of three camps: Tracking, exploring change, and/or extending brand power. Market research that focuses on tracking makes comparison among competitive brands or products against a benchmark.